Case Studies - Business Archives as Business Assets
Friday, 21 January 2011
As part of the launch preparations we were fortunate to get eight great case studies that covered a wide variety of business sectors and organisations. We prepared postcard versions of them featuring an image and quote from the full study.
The eight case studies available to download on the Business Archives in Scotland website are:
- The Ballast Trust - understanding technical records
- Capturing the Energy Project - future-proofing industry
- Diageo PLC - brand passion and integrity
- Lloyds Banking Group - identity and engagement
- The Scottish Business Archive - supporting business to secure its heritage
- Sir Basil Spence Archive at RCAHMS - creative use, interpretation and community engagement
- Tennent's - celebrating and marketing your heritage
- G. L. Watson & Co. Ltd - investing in your brand and archives
We'll be adding to them throughout the year to create a resource that is of use to businesses and archivists in showing them the best examples of business archive collections being used as business assets.
0 comments:
Post a Comment