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Business Archives in 2010 - December

Wednesday, 19 January 2011

Diageo
Diageo celebrated it's 20th anniversary.  In 1990, United Distillers Ltd established an archive which was one of the first in the industry.  Today the Diageo Archive holds records relating to more than 1500 brands past and present, from those long established such as Johnnie Walker Scotch Whisky, Smirnoff Vodka and Tanqueray Gin to more recent innovative brands such as Baileys Irish Cream.. The collections span 402 years of history with brands such as Bushmills Irish Whiskey having heritage and history dating back to 1608 and they tell the rich histories of these brands as well as distillery sites, companies and people.


The Archive is commemorating it's anniversary by creating a bespoke display showcasing the wealth of materials held by Diageo.  This display is being used to raise awareness of the Archive as a business asset within Diageo as well as the colourful and rich history of Diageo’s brands by travelling to various sites within the business. The Archive is used as an asset to support the business in a variety of ways through brand passion and integrity, product innovation, brand building, media activity, launches & PR events, design & gifting, and protecting legal & intellectual property.

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About This Blog

This blog will provide information about the development of a National Strategy for Business Archives in Scotland. It will also be used to provide general updates about Business Archives in Scotland.

This blog is written by Kiara King, the Ballast Trust archivist. Updates on the Data Mapping Project are written by Cheryl Brown, project officer.

Participate

The Business Archives Strategy for Scotland was published in August, read it here. Keep an eye on the blog for more news about business archives and the strategy's implementation.

You can also contact us at any time with thoughts and contribute your comments to the blog!

Contact us

Please contact us if you have any comments or suggestions.

Kiara King (Ballast Trust Archivist)
Kiara.King@glasgow.ac.uk

BACS
bacs@archives.gla.ac.uk