Tuesday, 18 January 2011
Guardians of Heritage
The New York Times rans a series of articles about luxury brands and how they use their archives. It was a great example of the many different ways business archives can be assets and demonstrated the value of safeguarding business heritage.
The overview is here and discusses how business archives and archivists can reinforce key marketing messages, perpetuate brand myths and create PR narratives with UK examples from Pringle and a case study on Liberty - whose prime users are their fabric design studio and the company are keen to use the archive for brand heritage but not be enslaved by it.