Case study: Lloyds Banking Group - identity and engagement
Tuesday, 15 February 2011
Lloyds Banking Group has an extensive archive, which comprises some 6 km of records, stored at state of the art repositories in Edinburgh and London.
The bank's archive includes records of several well-known Scottish brands, including Bank of Scotland and Scottish Widows. For the bank, the archive is a hugely rich resource, which it seeks to make use of in support of the business.
(click image to enlarge)
In the past, materials from the archive have been used to support milestone events such as company anniversaries. They are also regularly used at colleague training and orientation events, to inform and inspire staff with the history and heritage of the company.
The full case study is available here and the other case studies can be found here.
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