Case study: G L Watson & Co. - investing in your brand and archives

G.L. Watson & Co. was established in Glasgow in 1873 as the first dedicated yacht design office in the world. The firm has a long history which the archive supports with unique material on the evolution of yacht design, the America’s Cup, many famous yachts, their Owners, Crew and Builders. Noting the importance of the collection the company committed to its conservation and cataloguing.

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The case study describes what a key resource the archive is for the company and why they have invested in it making it possible to house the entire archive within the firm’s Liverpool offices in an accessible manner.

The full case study is available here and there others can be found here.