Monday, 3 October 2011
Another great article from the Financial Times about menswear fashion brands who are using their heritage and archives to inform their collections and brand identity. It includes examples from Burberry, Wolsley, Belstaff and Denham. Belstaff's chief executive Harry Slatkin is quoted as saying that:
Belstaff is an iconic English brand. When you find a brand that has such a rich history, you pay homage to it and you don’t change it. The challenge is adding modernity and making it current to today’s modern world.