Corporate Memory
Friday, 10 July 2009
To coincide with the launch of the National Strategy for Business Archives Corporate Memory - a guide to managing business archives has been released by the National Archives.
TNA state that it is "designed to help the business community maximise their own archives and records collections, and to use this business information asset effectively to improve performance, explore new markets and above all to succeed in today's competitive global markets."
The guide has eight case studies which give examples of how different companies have been able to make use of their archive collections for a variety of purposes. These vary from commemoration and awareness raising to marketing and product development.
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